Unlock infinite possibilities with Visa.
Unlock infinite possibilities with Visa.
The goal.
Visa aimed to position itself as the preferred choice for frequent travelers. By targeting an audience actively seeking credit cards that align with their lifestyle, while reminding cardholders of the benefits offered, Visa wanted to become top-of-mind within its key segments, enhancing brand preference and loyalty among avid travelers.
Our solution.
We used diverse media formats to establish Visa as the top choice for key demographics, maximizing reach and frequency for impactful visibility. The campaign resonated with engaged travelers seeking credit card options that fit their lifestyles, resulting in a significant increase in brand preference and loyalty within this target group.
Impressions
59,000,000+
Clickthrough Rate
2.3%
Brand Lift
6-7 pts
Products used
Mobile Interstitial Takeover
Engage with users on their mobile device with this premium placement. This customizable unit captures user’s attention with a 2-part messaging. Obtain 100% SOV and a CTA.
High-Impact Display Ads
Users engage with this premium, high-impact placement during their initial search on KAYAK’s homepage. This placement offers 100% SOV for a brands key origin markets.
Audience Extension
Retarget KAYAK’s premium audiences on their favorite sites and platforms. Utilizing DSPs and our proprietary 1st party data, we can customize campaigns to align with your goals.
Sponsored Search Results
Reach a targeted, intent-driven audience by seamlessly integrating with search results for flights, stays and cars, enhancing engagement and boosting click-through rates.
Mobile Interstitial Takeover
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High-Impact Display Ads
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Audience Extension
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Sponsored Search Results
Reach a targeted, intent-driven audience by seamlessly integrating with search results for flights, stays and cars, enhancing engagement and boosting click-through rates.
Other case studies
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Other case studies.
See how we’ve helped brands like yours achieve their goals. Our business cases are packed with real results and creative wins. Get inspired and get ready to we can do together.
Drive into the extraordinary with Turo.
Discover how we took Turo’s brand to new heights with our dynamic campaign.
Discover the Magic of Tulum
Dive into Tulum and see how the destination became the must-visit paradise.
We think you’re ready.
Let’s talk about how you and KAYAK can work together.