Drive into the extraordinary with Turo.
Drive into the extraordinary with Turo.
Their goal.
Turo focused on driving brand awareness and reach an expanded audience. Amplify the Turo brand during a prime car booking period and reach active travelers during their holiday travel. Educate people on the benefits of Turo and demystify peer-to-peer car sharing.
Our solution.
KAYAK executed a fully integrated program to bring Turo’s “open the door to extraordinary” campaign to life. Through an integrated campaign targeted to travelers, we produced a custom landing page and quiz, Miami event activation, influencer and social extensions to broaden target audience reach and high impact media to promote Turo brand assets.
Impressions
22,000,000+
Social Engagement Rate
2%+
Brand Lift
Above benchmark
Products used
Landing Pages
Like websites, only smaller. Our keyed in microsites feel like VIP lounges on the web -exclusive, engaging, and tailored to give your brand a first-class experience.
High-Impact Display Ads
Users engage with this premium, high-impact placement during their initial search on KAYAK’s homepage. This placement offers 100% SOV for a brands key origin markets.
Influencers
Turn wanderlust into must-watch. From epic journeys to hidden gems, our videos make every destination an adventure you can’t wait to share.
National Emails
A powerful tool for travel campaigns—they deliver personalized offers, inspire wanderlust, and drive bookings. With targeted content, keep audiences engaged, and turn interest into travel experiences.
Landing Pages
Like websites, only smaller. Our keyed in microsites feel like VIP lounges on the web -exclusive, engaging, and tailored to give your brand a first-class experience.
High-Impact Display Ads
Users engage with this premium, high-impact placement during their initial search on KAYAK’s homepage. This placement offers 100% SOV for a brands key origin markets.
Influencers
Turn wanderlust into must-watch. From epic journeys to hidden gems, our videos make every destination an adventure you can’t wait to share.
National Emails
A powerful tool for travel campaigns—they deliver personalized offers, inspire wanderlust, and drive bookings. With targeted content, keep audiences engaged, and turn interest into travel experiences.
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Other case studies.
See how we’ve helped brands like yours achieve their goals. Our business cases are packed with real results and creative wins. Get inspired and get ready to we can do together.
Unlock Infinite Possibilities with Visa
Discover the Magic of Tulum
Dive into the enchanting Tulum and see how the destination became the must-visit paradise!
We think you’re ready.
Let’s talk about how you and KAYAK can work together.